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To download our book "Pearls of Reason" click here. "This is described as a pocket book. Perhaps
Brand Bible would be more appropriate. For anyone who has a Brand
I believe it is mandatory reading and should be re-read from time
to time just to remind you of the importance of good brand management.
Well done, Orangehammer." "If you're in marketing this is a must-read.
An excellent and insightful resource into brand building and the
evolution of advertising. Anyone with an advertising budget should
have this as a ready reckoner." "Small in size, big on information. Concise,
interesting and educational. A must read if you wish to make your
advertising work better. Know your market and zoom in to capture
it. A great reference tool." "An essential companion for every marketer. Keep
it in the top drawer for reference and reality check." |
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